CX Fanatics Podcast

170 How To Improve Customer Experience During The Sale Part 2 of 3

In this week's episode discover how to amplify your customer experience with new customers to increase loyalty, end the sales grind, and great raving fans.
Plus learn:
✅ The number one thing you need to do to increase sales and profits per customer✅ Which customer tactic will save you the most time and headache✅ What problems the wine industry solves✅ How a heating and air conditioning company could create a subscription model (and other service-based businesses)✅ The one thing to handle before your customers ask✅ Why most sales are lost and the quick fix to more sales
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.

169 Why Customer Experience Creates More Customers Before They Buy (part 1 of 3)m4a.mp3

In this week's episode discover how using customer experience with visitors who aren't yet customers will increase your conversions and sales.
Plus learn:
✅ The biggest marketing mistake you need to unlearn now✅ Why the more you know about your customers the easier it is to get them to buy✅ How to gather customer data and organize it to make better sales and marketing decisions✅ How to launch new offers, products, and services your customers actually want✅ The one thing to avoid with your follow up to separate you from your competitors✅ Why "no" doesn't mean "no" and how to turn it to "yes" faster
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
 

168 Customer Service vs Customer Experience

In this week's episode discover the difference between customer experience and customer service. 
Plus learn:
The biggest mistakes businesses are making when it comes to customer experience
Why 97% is an important number
How old marketing methods are failing BIG time
Buying changes that are impacting future buying
The one industry that needs an email makeover
3 steps to uplevel your customer experience game
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast

Why Wine Clubs Will Save The Wine Industry (and why your business needs a subscription model too)

This week on the CX Fanatics podcast, uncover why wine clubs will save the wine industry.
That's a pretty bold prediction, I know.
But hear me out.
The wine industry is in trouble but they have the solution right under their noses.
Step away from the glass for just a minute and tune into this week's show to learn:
The simple way to increase profit that most wineries are missing
This one skill wineries excel in but that aren't using it to their advantage
The biggest benefit to focusing on wine club marketing and it's even better if you're NOT a big label
Don't miss this week's show even if you aren't in the wine business.
Every direct-to-consumer business can use this week's information to grow their revenue, retention, and referrals.
All that and more await you in this week's episode of the CX Fanatics podcast.

Three Ways To Increase Wine Club Profits

Today's episode dives into three specific things wine clubs can do to increase profits (not just revenue).
Don't have a wine club?  Don't tune out just yet.
These three tips can be applied to nearly every kind of business.
Tune in to discover:
How to deliver exceptional and memorable customer experiences
Ways to create non-traditional tasting experiences for new audiences
Market changes and how to navigate them
How to meet your buyers on their journey (not the one you want them to have)
Ways to create conversations and build connection and trust
All that and more await you in this week's episode of the CX Fanatics podcast.  
 

165 Introducing The CX Fanatics Podcast

Get ready for a whole new angle on customer experience, marketing, and doubling your direct-to-consumer profits.
Introducing the CX Fanatics Podcast the weekly show that helps DTC businesses increase revenue, referrals, and retention through exceptional customer experience.  Including weekly insights, inspiration, and expert interviews that will catapult your profits and growth.  Hosted by Alisa Conner. 
This episode dives into:
Why market changes prompted a new direction, name, and content for the podcast
A growing need to focus on a holistic perspective when it comes to business growth
The focus of future episodes and who they will serve
What you can expect from future episodes and what will be shared
Get ready for a whole lot of amazing content around customer experience, marketing, direct-to-consumer sales, and best of all increasing profit without endless lead generation.
 

How To Build Relationships With Customers

This week on the 2nd Act Entrepreneur show earn 3 ways to increase revenue, retention, and referrals with current leads and customers.
 
Did you know it costs 5Xs the amount of money to get a new customer vs. selling to a customer you already have?
 
And that a current customer is 50-70% more likely to buy?
 
This week on the show discover three ways to pan your current leads and customers for gold so that you increase revenue, and referrals and retain more clients without spending more on lead generation.
 
Leap off the lead generation hamster wheel and instead dive deep with the people who have already said yes to you and your business and who trust you enough to say yes again.
 
One of the first times your new leads really get to know you is in your welcome emails series.
 
Did you know that welcome emails get opened 8 times more often and clicked on 10 times more than other emails?
 
Yet, so many welcome series are struggling.
This is why I created a step-by-step guide to help you knock this email sequence out of the park.
 
Get your free welcome series guide here:
https://alisaconner.com/emailguide

163 - Mastering LinkedIn and Marketing With Tracey Burnett

This week on the 2nd Act Entrepreneurship Show tune in to discover ways to use LinkedIn as a sales-generating machine as well as diving into topics like recession, entrepreneurship, and the life of a real marketer.
My guest Tracey Burnett is best known for perfecting the art of taking something as ordinary as your LinkedIn account and turning it into a valuable client-nurturing, lead-generating machine. She has a tried and tested, proven process that consistently generates the levels of conversations businesses need to turn into clients and cash. Tracey is a wealth of marketing and business information.  This is an episode you won't want to miss.
One of the best opportunities to build rapport with your audience is with your welcome email series.
This first email series is a great way to ensure that you show up in the inbox of a new subscriber 5-7 times.
Yet that pesky sequence can sometimes feel overwhelming to create.
You’re not alone if you feel that way.
So many entrepreneurs struggle with creating a powerful welcome sequence.
If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox.
If you are ready to have them at hello, download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to more revenue and raving fans.
Download your free copy here.
Tune in to this week's show here to up-level your LinkedIn game as well as define the key indicators you need to be successful in turning strangers into connections and then clients.
Learn More About Tracey Here:
LinkedIn
TraceyBurnett.com
If you enjoyed this episode would you please share it with someone who could benefit?  Also if you haven't left us a review, we would love yours on your favorite podcast platform.
Thanks in advance!
Until next week, be well, stay safe and take care!
~Alisa