CX Fanatics Podcast

How To Build Relationships With Customers

This week on the 2nd Act Entrepreneur show earn 3 ways to increase revenue, retention, and referrals with current leads and customers.
 
Did you know it costs 5Xs the amount of money to get a new customer vs. selling to a customer you already have?
 
And that a current customer is 50-70% more likely to buy?
 
This week on the show discover three ways to pan your current leads and customers for gold so that you increase revenue, and referrals and retain more clients without spending more on lead generation.
 
Leap off the lead generation hamster wheel and instead dive deep with the people who have already said yes to you and your business and who trust you enough to say yes again.
 
One of the first times your new leads really get to know you is in your welcome emails series.
 
Did you know that welcome emails get opened 8 times more often and clicked on 10 times more than other emails?
 
Yet, so many welcome series are struggling.
This is why I created a step-by-step guide to help you knock this email sequence out of the park.
 
Get your free welcome series guide here:
https://alisaconner.com/emailguide

163 - Mastering LinkedIn and Marketing With Tracey Burnett

This week on the 2nd Act Entrepreneurship Show tune in to discover ways to use LinkedIn as a sales-generating machine as well as diving into topics like recession, entrepreneurship, and the life of a real marketer.
My guest Tracey Burnett is best known for perfecting the art of taking something as ordinary as your LinkedIn account and turning it into a valuable client-nurturing, lead-generating machine. She has a tried and tested, proven process that consistently generates the levels of conversations businesses need to turn into clients and cash. Tracey is a wealth of marketing and business information.  This is an episode you won't want to miss.
One of the best opportunities to build rapport with your audience is with your welcome email series.
This first email series is a great way to ensure that you show up in the inbox of a new subscriber 5-7 times.
Yet that pesky sequence can sometimes feel overwhelming to create.
You’re not alone if you feel that way.
So many entrepreneurs struggle with creating a powerful welcome sequence.
If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox.
If you are ready to have them at hello, download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to more revenue and raving fans.
Download your free copy here.
Tune in to this week's show here to up-level your LinkedIn game as well as define the key indicators you need to be successful in turning strangers into connections and then clients.
Learn More About Tracey Here:
LinkedIn
TraceyBurnett.com
If you enjoyed this episode would you please share it with someone who could benefit?  Also if you haven't left us a review, we would love yours on your favorite podcast platform.
Thanks in advance!
Until next week, be well, stay safe and take care!
~Alisa

Getting Your List To Anticipate Your Emails

If you struggle with gaining traction in the inbox and having your audience excited to hear from you in the inbox, you won't want to miss this week's episode.
 
Discover 5 proven ways to entice your audience to not only read and click on your emails but look forward to seeing your name in their inbox.
One of the best opportunities to build rapport with your audience is with your welcome email series.
This first email series is a great way to ensure that you show up in the inbox of a new subscriber 5-7 times.
Yet that pesky sequence can sometimes feel overwhelming to create.
You’re not alone if you feel that way.
So many entrepreneurs struggle with creating a powerful welcome sequence.
If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox.
If you are ready to have them at hello, download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to more revenue and raving fans.
Download your free copy here.
Now, let's WOW them past hello by diving into this week's show.
There are several things you can focus on to get your audience looking forward to your emails, but the first and most obvious one is:
Get to know your audience.
This goes deeper than some of the typical gender, education, lifestyle, and generic ideal avatar exercises you've been through.  In the episode learn some specific ways to engage with, bond, and create conversations so that you can know your audience as well as you know your own business.  When you initiate interest in your audience and what they are going through you create market differentiation and connection.
There are several examples in the episode of what not to do as well as some tips on what to do instead.  Listen here.
Give your audience what they want, not what YOU THINK they need.
It's a natural human instinct to naval gaze and look and talk about ourselves.  But because our audience is also focused on themselves, their struggles, and what is going on in their lives, when we start to spout out what we think/know will save them they ignore us. 
Why?  Because they don't want our solution, they want someone to understand their pain and frankly make it go away. NOW! 
So often marketing is focused on solutions when really our audience just wants someone to hear them and give them a glimpse of what is possible on the other side. When you focus on what your audience says they want and speak to that, then and only then do they start to listen.
When you connect the dots between what you do and where they aspire to be that's where the magic starts to happen.  Tune into the show for more details.
Show up consistently.
Consistency is the #1 thing you as a business owner can do to increase sales.  So simple, but not always easy.  The opportunity to succeed between people who show up consistently and those who don't is monumental.
When you commit to showing up regularly, once a week, once a day, once a month, whatever it is for your business you start to create momentum.  That momentum is what sparks success.  This one tip if put into action will transform your business faster than anything else you can do.
Commit.
Show up.
Serve.
Those three things will grow your revenue faster than anything else you do, guaranteed. 
Make your content about your audience and serve always.
There is nothing worse than self-serving content disguised as a benefit.  In the episode, hear about specific tactics that people can see through and will put you in the spam, trash, or ignore pile faster than pumpkin pie consumption on Thanksgiving.
It may be a hard pill to swallow, but people are not waiting to buy your stuff, sign up for your next training, or refer you to people they know.  It's your job to make it interesting enough for them to care. When you take the time to provide value to them, then and only then will they tune in when you ask for a favor which includes signing up for training, purchasing, leaving a review, and more.
Tune into the episode for the bonus tip and much much more
Let me know which of these you are going to implement this week by sending me a DM on LinkedIn or commenting on this post.
Have a great Thanksgiving next week if you're in the United States.
Until next time, be well, stay safe and take care!
~Alisa
 

Avoiding The Spam Filter - Email Marketing Best Practices

This week on the 2nd Act Entrepreneur show we dive into 5 ways to avoid the spam filter with your email marketing.
Some are based on tech and some are simple tweaks you can make to your email marketing practice that will ensure you get more eyeballs on your emails.
Be sure to stay tuned until the end because you won't want to miss the bonus tip toward the end of the episode.
Consistently showing up in the inbox is a great way to build rapport with your new email subscribers.  But did you know that it is also a GREAT way to ensure you stay out of the SPAM filter too?
More on that in the episode.
One of your first opportunities to practice consistency is with your welcome email series. 
This simple series ensures that you show up in the inbox of a new subscriber 5-7 times.
Yet that pesky sequence can sometimes feel overwhelming to create.
You're not alone if you feel that way.
I've met so many entrepreneurs who struggle with creating a powerful welcome sequence.
If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox.
Fear not, help is on the way!
Download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to the sale and out of the SPAM folder.
Download your free copy here.
All of the tips at the beginning of this week's episode are tech-focused. 
But fear not if you don't like the tech pieces of email marketing.
Each of these tips can be implemented or changed by you OR you will know what to ask for when you meet up with your website/email tech person.
1. Ensure that you are training your subscribers to find and look for your emails. 
This starts with your thank you page.  You will find some great tips on what to include during the episode. This step starts before you hit the inbox, so be sure to tune in.
2. Ensure that your email domain has met all the spam prevention criteria. 
Including setting up your website URL with SSL and also having your DMARC and other spam requirements set up as DS records with your website host.  If all of those acronyms through you off, don't worry.  You can use this tool to spit out a report for your website, email, and more so that you can show your tech guru what needs to be done.  Don't have a tech person, schedule a free call, and let's see if we are a good match.
3. Get permission and track that you have.
Adding people to your email list or buying email lists is not only horrible for your email marketing reputation it can get you in some hot water legally.  Be sure to follow all the email marketing guidelines like GDPR and CAN-SPAM for your country and state.  A great rule of thumb is don't add anyone to your list unless they have explicitly said it's okay to do so.
The other tool I mention in the episode helps you analyze the health of your list.  You can sign up for a free account with Emailable to do that here.
4. Avoid writing spammy headlines and headlines that include SPAM triggers.
Headlines can be tricky.  Other marketers have ruined some of the best phrases and symbols and now if you use those words or symbols, bummer you will get sent straight to SPAM, junk, or even the trash bin.  Need some help deciphering which words to avoid?  No problem, download this free guide and get 350 words to avoid in your headlines and copy.
5. Use an email service provider that is well-known and has a good reputation.
Not all email service providers are built the same.  My two favorites are Convertkit and ActiveCampaign.  They have excellent functionality and deliverability.  I recently looked at another provider and when I started to review their email deliverability it wasn't good.  It caused me to not switch to them for my email and other needs.  The short way to find out if an email service provider has a good reputation is to Google their reputation and reviews.
Don't forget to tune into the entire show to hear the bonus tip.
Comment with your favorite tip or even one I missed below.
Until next week,
Stay well and take care!~Alisa
 
 
 

Email Marketing: Stand Out In Every Inbox

Discover how to stand out in every inbox with your email marketing this week on the 2nd Act Entrepreneur Show. 
Recently on LinkedIn, I received a question about how to stand out and be recognized in the inbox so that more of your emails get read.
This week's episode dives into multiple ways to not only stand out but secure your place in your subscriber's inbox and beyond.
One of your first opportunities to start building a relationship with someone new in your sales funnel is with your welcome email series.
Yet, so many entrepreneurs struggle with creating a powerful welcome sequence.
If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox.
You are not alone.
And, help is on the way!
Download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but it also builds rapport and trust which will lead you to $$the sale$$.
Download your free copy here:  https://alisaconner.com/emailguide
One of the first things to do to ensure you gain traction in the inbox is to be sure that you have been invited to be there.
Sounds like a "duh" suggestion, but you can't imagine how many people buy email lists (please don't do this) or add people to their email lists without permission.
This is why the first part of the episode dives deep (maybe a little too deep) into both the IOS changes and GDPR.  (yes that's still a thing!)
You won't want to miss all the details in this week's show.
The other way to dive into the hearts of your email subscribers and keep them coming back for more is to ensure that you are delivering what they want.
When you show up to serve and not sell, you will stand out from the 1000s of other emails in the inbox simply because you show up differently.
You will pique curiosity and curiosity builds interest.
Your readers will more than likely be interested just enough to open the email and read on.
This relates directly to where a buyer is on their journey. 
Good marketing matches where the buyer is, not where you expect them to be.
If you need more help with identifying the buyer's journey and aligning it with your marketing tune into Episode 156 here.
Catch all of the inbox email marketing tips in this week's episode by tuning in here.
What's your biggest takeaway, let me know in the comments.
Have a question about your marketing? Send me a direct message on LinkedIn.
Until next week,
Be well and stay safe!
~Alisa
 

Email Sequences You Won’t Want To Get Wrong Part 3 of 3

This week on the 2nd Act Entrepreneur Show we conclude our email sequence series by talking about the last four email sequences to create in your business.
These four sequences most people set up but more often than not they don't see the results they want because they are going about the intention of these emails ineffectively.
Tune into this week's show to discover these four crucial email sequences to increase sales as well as how to effectively implement into your small business.
Part 1 of this series dove into the first four sequences to set up to welcome new leads to your ecosphere. If you missed that episode you can catch it here.
In the second part of this series we covered four of the most overlooked emails to create in your business.  You can tune into that entire episode here.
During the final part of this series dive deep into how to effectively bring people closer to buying.
Hint: it's not just with your sales email sequence.
Email marketing is a great way to market to your ideal client while they are captive.
But so many entrepreneurs blow their biggest opportunity before they even know it. 
You work hard to get those leads, so it’s important to make the most of the time when that new lead’s attention is MOST captive.
This is why your welcome email series is SO important. 
Getting it right could make a difference in whether or not someone buys or unsubscribes.
The welcome email sequence has the #1 spot of email series to create.
But, those emails aren’t always easy to write. 
Luckily you have a resource to turn to when writing yours.
The best part is, it’s free. 
Grab your copy of the Welcome Email Series guide here for the step-by-step plan to write a welcome series that gets read, keeps readers looking for you in the inbox, and best yet moves people toward buying.
Tune into the entire episode to learn why an effective welcome sequence sets up your sales sequence to succeed.
Plus get the skinny on the other three other email series to help you follow along with your audience on their personal buyers journey so that you are delivering value at the exact time they are ready to buy.
It’s all inside this week’s show here.
This final part of our three-part series will catapult your sales potential and even better build long-term relationships and referrals. 
Tune in to take your email marketing (and your sales potential) to the next level.
In the meantime, if you find value in this episode or any episode of the 2nd Act Entrepreneur Show, please share it with a friend and consider leaving us a positive review on your favorite podcast channel.
Until next week, be well, stay safe and take care!
~Alisa

Four Overlooked Small Business Email Sequences Series: 2 of 3

Discover four more email sequences for your small business that many entrepreneurs overlook or never set up.
These four options for your email marketing can make a HUGE difference in the health of your email marketing as well as keeping your subscribers and customers engaged with your brand.
Grab a pen and paper because this week's 2nd Act Entrepreneur Show isn't one you want to miss.
Last week we dove into the first three email sequences to set up in your business, in case you missed it, you can listen to that episode here.
If you are just getting started with email marketing, start with that episode and then come back to this one.
One of the email sequences mentioned in that episode is the welcome series. 
If you've struggled writing a "Hi! Nice to meet you" welcome series that moves people toward buying head on over here to download my free Welcome Sequence Guide.
Get the step-by-step process to write an engaging email series that new subscribers will devour.
Eliminate blank screen syndrome and get this series written and running so that you can build rapport with your subscriber's stat.
This week learn the four email series that most entrepreneurs either
1. Don't know about, or
2. Haven't created
This is your guide to identifying which sequences to set up to:
Effectively onboard new customers
Breakup with people on your email list
Get people to push buy on their shopping cart
Cater content to your subscribers
All this and more await you inside this week's show.  Tune in here.
If you enjoy this episode, please do me a favor and share it with a friend or someone else who could benefit.
You're the best and thank you.
Until next week,
Be Well, Stay Safe and Take Care!
Alisa

157. Email Marketing Strategy 2022 For Small Businesses Part 1 of 3

This week on the 2nd Act Entrepreneur Show we start a new series around your email marketing strategy for 2022 including which email sequences to create for your small business.
During part one of the three-part series discover the first three email sequences to create in your business and why these work best for the beginning stages of the buyer's journey.
 
If you missed last week's episode on each stage of the buyer's journey and how to market to each specific one, you can catch that here: https://alisaconner.com/156.
Email marketing is a great way to market to your ideal client while they are captive, but so many entrepreneurs blow their biggest opportunity before they even know it.  This is why your welcome email series is SO important.  Getting it right could make a difference in whether or not someone buys or unsubscribes.
Bringing the welcome email sequence to the #1 spot on our list of email series to create.
But, those emails aren't always easy to write.  Luckily you have a resource to turn to when writing yours.
The best part is, it's free.  Grab your copy of the Welcome Email Series guide here: https://alisaconner.com/emailguide for the step-by-step plan to write a welcome series that gets read, entices people to keep looking for you in the inbox and best yet moves people toward buying.
Tune into the entire episode to learn more about why your email welcome sequence is critical in building trust with potential customers.
Plus get the skinny on the other two email series to create to keep your brand top of mind and create a personal connection with your audience.
It's all inside this week's show here: https://alisaconner.com/157.
This three-part series continues next week with additional email sequences that will take your email marketing (and your sales potential) to the next level.
You won't want to miss it.
In the meantime, if you find value in this episode or any episode of the 2nd Act Entrepreneur Show, please share it with a friend and consider leaving us a positive review on your favorite podcast channel.
Until next week,
Stay safe, take care and be well,
Alisa