CX Fanatics Podcast

3. Identifying Your Strengths To Propel Your Business With Alissa Daire Nelson

In today's interview episode, I talk strengths with Alissa Daire Nelson of Daire 2 Succeed.  Alissa is a powerhouse who is trained and certified in Gallup Strengths Testing.  The Gallups Strength Test identifies those areas that each individual naturally excels at.  Alissa has taken her knowledge one level further by helping others not only identify their strengths but teaches them the power of focusing their strengths to promote how they serve others.  The information provided by Alissa can be used to write website copy, promote products and services, help differentiate from competitors and build a team of leaders who have strengths in different areas.
Don't Miss These Tidbits:
[03:34] Our brain's job with our beliefs is to reinforce them not to break them. So even if we had 100 pieces of information that would, would dispel that belief, all we need is one piece of information to go see, I told you that's accurate. The Strengths Finder profile was 40 years of research and it was repeatable and reliable and all of the research terms that you need to know that it's legit. I needed that because in black and white it showed me I had things that were right with me and I needed that kind of concrete evidence in order to start chipping away at that limiting belief that everything was wrong with me.
[09:06] Here's why it's wise to focus on your strengths because we take care of two-thirds of our weaknesses by optimizing our strengths. And then don't ignore that we have weaknesses. We just go, hey, you know what, I'm much better suited over here. I get more done, I can contribute more, I have more energy. I see you are really great at this. It gives us the space to honor and edify and elevate other people in our circle who are gifted at the things that were not.
[21:15] There are 34 identified strength themes, and each of them have their own. I personify everything. So they, each of them have their own personality, right? But in your top five, uh, this was what allows you to truly be unique. So in order for somebody to have the exact same top five in the same order as you, and now we're not even talking about six through 34. Okay. This is one in 33 million. Like, you're that unique, right? 
[24:43] People can't contribute like you can because they are wired differently and so these are the things that make you uniquely you and again because part of our job is to fill in the gaps of other people's non-strengths. You get to bring those contributions forward and in you're gonna you're gonna draw in your ideal client that doesn't have what you have to offer.
[25:08] You get to bring those contributions forward and in you're gonna you're gonna draw in your ideal client that doesn't have what you have to offer. And so not every client is your client and that's actually a good thing. But if you're able to articulate your unique contributions, your unique selling proposition that is going to help you to stand confidently in your own brand and be able to then not compare.
[28:38] When you physically pull out your resource guide, it gives you the emotional space to get outside of your jar.  And it gives you the proverbial time for the three deep breaths or the count to 10 moments. And when you look at what your needs are, when you look at what your triggers are, all of a sudden it gives you language around how to ask for what you need or how to put up the boundaries that you need to in so that you can thrive.
[32:45] Seven billion people on this planet. Now, if you whittle it down to how many are your ideal client? Maybe you're looking at, I don't know, 100,000. If you're really niched down, you can't serve 100,000 people folks. So it's okay. It's okay that not everybody is your client, um, but, but if you are really specific about what you have to offer, um, now you don't have to worry about that. You can come from a place of abundance
Resources Mentioned:
Gallup Strengths Test
Intro To Awesomeness
Daire 2 Succeed Membership
Key Takeaways:
1.  Know Your Strengths, Non-Strengths and Be Aware of Strength Overuse (burnout)
2.  Strength Awareness Creates Immediate Differentiation
3.  Your unique contributions help you to stand confidently in your own brand
Find Out More About Alissa
www.daire2succeed.com
Or On Facebook
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Standing out in a www world can be nearly impossible, which is why you need to clarify who you serve.  If you want to dial into your Ideal Client - Grab this FREE Treat Sheet
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Bonus Episode On Mindset and Purpose

This bonus episode includes some insight I got this summer on a mission trip to San Francisco and how that impacted my business purpose and mindset.  Changing your mindset to something outside of yourself is one of the most monumental shifts you can make in your business and specifically the flow of money into your business.  Aligning with your purpose gives you the drive to get through those tough days and start to work toward the legacy you want to leave behind.  One of the quotes I use in the episode is something my dad used to say all the time.  "I've never seen a U-Haul behind a hearse."  You truly can't take it with you, but the legacy you leave behind in those you serve - that's something you can get behind.  Tune into this episode and let me know how you are aligning with your mindset and the legacy you want to leave behind.

2. Business Values and Why They Matter

This week we are digging a little deeper and connecting to our why we do business.  Identifying your business values really can make the difference in others doing business with you or going with your competitors.  Today I talk about how to identify your values, dig into those values and how and when to use those values in your marketing and business branding.  Join me for Episode 1 of the Feed U Podcast.
 
Resources Mentioned:
Identifying Your Business Values Treat Sheet – to help you identify your corporate values and create your value statements
Simon Sinek’s Why Video (the short version)
 
Simon Sinek’s Why Video (the long version)
 
3 Key Points:
1. Identify and define Core Values, why you need them and how they are different from Aspirational Values.
2. Aspirational Values – what they are and why you need them.
3. Why identifying these values will increase your memorability with prospects and differentiate you from your competition immediately.
 
Standing out in a www world can be nearly impossible, which is why you need to clarify who you serve.  If you want to dial into your Ideal Client - Grab this FREE Treat Sheet
Love this episode?  Leave Us A Review and Please Subscribe
 
  

1. Welcome to the Feed U Podcast

Hey there!  Welcome to the Feed U Podcast.  This episode introduces the Feed U Podcast hosted by Alisa Conner and includes:
1.  Who the podcast is for - here's a hint, it's for you those creative entrepreneurs who are compelled to heal the world. 
2.  The logistics of the podcast - published once a week, interviews and online training to inspire, educate and inform you my listeners on how to raise your business by connecting to your higher purpose, learning the business must knows and being the best you that you can be.
3.  What you will get out of the podcast.
4.  A little about me and my story and why I was compelled to create it.
Tune in and don't forget to subscribe.  :D