CX Fanatics Podcast

How To Keep Your Email Out Of The Spam Folder

You finally have the time to create an email.  You've crafted something creative, informative and useful and you hit send.  Then you wait.
And wait.
And wait.
Pencil tapping, nervousness building.  Why isn't anyone opening your email?  Why isn't anyone responding?
SO FRUSTRATING, isn't it?
These days it is SO easy to end up in the SPAM filter.  Sometimes by doing things you didn't even realize were delivering you there.  
After all that time and energy getting your email written, proofread and finally sent - you WANT people to see it.  Specifically your people.  More importantly you want people to READ your email.
In this week's episode I give you the 8 reasons your email could end up in the SPAM folder and what to do to fix and prevent that situation.  Join me as I give you some insider tips on getting your email seen and read.
I also created a great resource for you to help with cleaning up your email list.  You can grab that download here.
 
Resources Mentioned:
#012: GDPR With Aiden Durham
#027: Choosing and Email Service Provider
Don't forget to grab the free email cleanup resource
 
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5 Reasons Your Website Isn't Making You $$$

You have 7 seconds to grab the attention of a website visitor and potential customer.  Yep 7 and that's being generous.  Many of the latest studies show the reality being around 5.
So, how do you grab and hold the attention of those prospects and potential buyers?  In today's episode I give you 5 key factors to grabbing and keeping your prospects attention.  As you've heard me say in the past, your website needs to be the hub for everything you do.  Why?  Because the rules change and it is the only piece of online real estate you own.  
Does that mean you need a big ol' fancy website to get people to pay attention to you?  Absolutely NOT.  In fact some of the most beautiful websites out there are just that - beautiful and completely unbeneficial.  
This episode is packed with put into action tips that will get your website visible, generating interest and attention and most of all furthering your visitors down your sales funnel.
I've also created a freebie for you that you can grab here to take care of #1 on the list.
Resources Mentioned:
#023: Website Platform Showdown
Don't forget to grab the Create Your Memorable Tagline Guide
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Stretching Yourself To Grow Your Business

When you are thinking about growing bigger and building muscle, stretching doesn't naturally feel intuitive.  The same is true with your business. 
Stretching yourself in new directions is almost never comfortable, and moving past the blocks in your own mind can even seem impossible.
This week I'm keeping it real and giving it to you straight when I tell you the 3 tips to be a successful entrepreneur. 
I put you in some pretty good company if you are feeling like you are getting started too late or that you will never get there.  I even give you a tip or two to check in with your best entrepreneurial asset - and you won't even believe what that is. 
Join me as I give you the real scoop on what it takes to succeed, overcome the nonsense talker in your head and reach all of your goals (even those you haven't imagined yet.)
 
Resources Mentioned:
Dreams 123 by J.M. DeBord
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Choosing the Best Email Service Provider for Your Business

Email is THE best way to grow and scale your business and communicate with your ideal client.  In fact, email generates $44 in ROI for every $1 spent (Hubspot 2016).   Yet it can be daunting to choose an email service provider. 
With so many features, processes and templates - it's hard to know what to choose.  I mean who wouldn't be overwhelmed and confused?
In this week's episode I walk you through the 5 key elements to research prior to choosing the email service provider for your business today and as you look into the future. 
I also give you the skinny on regular email (think Gmail or Outlook) and using an email service provider like ConvertKit, MailChimp or Active Campaign.
I share my Top 3 picks that I use, have used and recommend to my consulting clients.  Last but not least, I share the skinny on all the current marketing stats around email and give you the #1 thing you should NEVER do to your email list.
 
Resources Mentioned:
ConvertKit
ActiveCampaign
Mailchimp
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Building Your Team Values vs Experience

You know you are ready to grow your business.  You also know that it is going to take more than one of you.  Unless you're like Michael Keaton in Multiplicity, you can't duplicate yourself, you MUST hire a team.  Today's episode is about my personal journey of working toward hiring my first team members and what I've learned along the way.
I give you the scoop on contractors vs. employees and what you need to be aware of when making hiring decisions and daily decisions in regards to your team members.  I also give you the first big step to team hiring - you probably aren't going to like it, but it's a requirement to set yourself up for success.
Last but not least I touch on hiring team members who align with your values vs. hiring for experience.  I go into detail about defining your business values and give you some deep questions to ask, then ask again.  These are great for early morning journaling.  I also briefly touch on some ideas around your hiring process and how to be successful.
I mentioned a few resources for step one, you can find them below.  Tune into this week's episode so you can get that team hired, get your sanity back and focus on what you LOVE to do in your business.
 
Resources Mentioned:
Trello
Asana
Monday
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Being the Best You Health Tips For The Entrepreneur

Today I am getting real, deep and into the grit of how mental and physical health can affect you as an entrepreneur and your business.  I cover four physical traits that could be affecting your health negatively as an entrepreneur and share with you how not taking care of my physical health all but halted my business in January.  I also give you 3 tips to keep you on track and in tip top shape or at least aiming in that general direction.  You will love #3, I promise.  :D
I also take on the subject of mental health and how it can be extremely difficult as an entrepreneur to stay positive, and mentally healthy.  In fact, according to a May 2018 by Michael Freeman titled"The Prevalence and Co-Occurrence of Psychiatric Conditions Among Entrepreneurs and Their Families"at least 49% of entrepreneurs are likely to experience a mental-health episode, in their lifetime. Holy cow sisters (and brothers) that is almost half.  So we best be taking better care of ourselves.  I give you 6 tips to stay mentally sane as an entrepreneur and spell out 6 different symptoms that most of us have all felt or experienced as an entrepreneur.  Listen to this week's episode to ensure that you are staying in tip top mental and physical health so that your business can thrive and you can change this world!
Hugs!
Alisa 
 
Resources Mentioned:
Yoga Nidra
Mental Health Works
Ginger.io
Ted Talks
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Accounting Tips to Keep You Prepped For Taxes All Year Long with Brenda Bowen

 
It's tax time, and you may be freaking out because your books aren't in order and your ducks are DEFINITELY not in a row.  It's okay - you are not alone.  Today's interview with my special guest Brenda Bowen will give you some tips, tricks and new mindset around how to manage your business money to not only get your ready for tax season, but also to reduce your headache, frustration and worry for next year.  Brenda's easy going personality makes the journey even easier.  Tune in today to learn the ins and outs of mileage, write offs, changes that are happening this year and how to get ready and stay ready when it comes to the money side of your small business.
Find Out More About Brenda:
Peace of Mind AccountingFacebook
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Website Platforms Simplified

Today we talk website platforms and why it's critical for you to make your website the hub for your online activity.  Many entreprenuers and business owners invest their time, energy and money into online social platforms with no redirect to their own website.  Please for the love of all things holy, don't do this.  You don't own that property - you only own your website.  Without this vital piece of your sales funnel, you will end up in a heap of trouble when those platforms like Facebook, change the rules on you.
Today I walk you through 5 different website platforms and give you the scoop on price, ease of use, their best features, their disadvantages, type of customer support, SEO capability, scalability and much more.  You don't want to miss this episode where I give you the low done on SquareSpace, Wix, Weebly, Shopify and WordPress.
To learn more about SEO please check out my recent episode with Mike Michaelson #018.  I also mention my favorite hosting company, Siteground - I recommend the Grow Big plan and paying for 3 years instead of 1 with the promotional price.  Last but not least, to make your WordPress build easier, check out my favorite theme from Elegant Themes - Divi.
 
Resources Mentioned:
Divi
Siteground
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