Should You Automatically Add Former Clients To Your Email List

I had a client ask me the other day, should I just go ahead and add all of my previous clients to my email list?

This is a question that comes up more often than not because they are customers after all - I'm sure they want to be on the list. <<<---- this is business owner thinking

The best answer for a question is to really dig a little deeper and ask another question.

The short answer is no - you should not just automatically add your current clients to your email list.  You must ask explicit permission to be in compliance with the CAN-SPAM act and GDPR.

Now that you've had your daily dose of alphabet soup - dive into this week's episode to see the 3 questions you should ask before you ask your clients for permission to add them to your email list.

1. Will your future emails still give them value even after they have worked with you?

If the answer is meh, or not really - then don't add them to the list.  Nobody wants to be sold something they already own unless there is a new and updated model that is zippier, flashier, and fancier than the one they have.

2. How will you customize your email campaigns to that group of people because they are at a different stage of working with you?

If you can't answer this question, or you simply don't know - then you aren't ready to go down that path.  Email customization is powerful, but you have to have the bandwidth and process in place to ensure that the people you want to receive a certain email series receive that series and not a bunch of random people because there was a tech fail.  This is a more advanced email technique - so don't fret if you aren't there yet.  Just keep it in the back of your mind as a "you will get there idea".

3. Will your current customers be interested or find value in your future promotions?

This is probably the most critical question of the three - because if you don't have something to sell your future customers, why would you put them into an email funnel?  Sometimes stepping back and seeing things from the eyes of our customers will help us make better decisions.  Dive deep into these three questions by listening to the entire episode.

 

I also list out several things not to do with your email list in this week's episode.  Be sure to tune in so you don't miss any of this week's email marketing truth speak.

If you enjoy the episode, please share it with a friend - it's you and your support that help spread the word.

 

Until next week, be well and take care!

 

P.S. In case you missed it this week Facebook Instagram and What's App all went down.  There is no better time to Own Your Audience.  Enroll in my upcoming free training so you can learn the 5 things that will help you take back control of your marketing and stop relying on the social media gurus to sell your stuff.  Register at alisaconner.com/ownyouraudience.

~Alisa