Brand Colors: Are You Attracting or Repelling Clients?

Today's episode explores the area of color.  As humans we are naturally attracted and repelled by certain colors, but did you know that color influences over 85% of buying decisions?  If your brand colors don't resonate with your ideal client, you could be losing their attention before you've even had the chance to tell them how you can help them.

 

The episode dives into some recent stats regarding brand aesthetics and color specifically and then I give you some tools to help identify your brand colors.  I also give you a step by step process to successfully choose colors that will make you stand out, be memorable and most importantly increase your conversion and sales with customers you want to work with most.

Resources Mentioned:

Adobe Spark

Adobe Color CC

Designspiration

Google Eye Dropper Extension

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